OTT’s New Battle: Winning India’s Time, Not Just 2026’s Screens

OTT’s New Battle: Winning India’s Time, Not Just 2026’s Screens

Mumbai (Maharashtra) [India], October 20: India’s entertainment industry has learnt an inconvenient truth: audiences do not run out of things to watch; they run out of patience deciding what deserves their time. This week, OTT streaming platforms are responding with a fresh slate of crime dramas, r...