13
Dec
By Adv. P. M. Mishra Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. Direct Selling in India The Indian Direct Selling Association (IDSA) regulates direct Selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct Selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for…