13
Jan
Kolkata (West Bengal) [India], January 13: Atharv Jewels, a contemporary fine jewellery brand founded by entrepreneur Ritika Agarwal, is expanding its 14-carat lightweight real gold jewellery portfolio nationwide, reinforcing its focus on making authentic gold jewellery more accessible to modern Indian women. The expanded collection is available across the brand’s digital platforms and customised sales channels, aligning with its strategy to address rising gold prices and evolving consumer buying behaviour. The expanded 14-carat portfolio focuses on everyday-wear and occasion-based jewellery, combining aesthetics with practicality. Each piece is crafted in 14-carat real gold, offering an optimal balance between purity, durability, and…
