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Mar
March 30: No matter how much people give credit to their purchase decisions based on their strictly selective choice, independent of any condition, color of a product or a brand greatly influences consumer buying decisions. Colors have the power to evoke emotional responses in people. Not only this, colors convey the essence of a certain product or a brand. Moreover, human brain prefers the stuff that is easily seeable, understandable, and invokes positive feelings. Not only the product purchasing but also the timing of purchase is influenced by the colors that brands use to create a sense of urgency. For…
