26
May
Ahmedabad (Gujarat) [India], May 26: Ranjit Innerwear, one of India’s longstanding innerwear brands with a legacy spanning more than five decades, has launched its new campaign ‘Janhit Mein Ranjit’ featuring Bollywood star Ayushmann Khurrana, aimed at repositioning the brand as a complete innerwear label beyond its widely recognized vest category. Conceptualized by Zero Gravity Communications, the campaign addresses the widespread consumer perception that primarily associates Ranjit with baniyans or vests, despite the brand offering a wider range of innerwear products, including briefs, trunks, and other essentials. Drawing inspiration from the familiar language of “Janhit Mein Jaari” public-interest messages, the campaign uses humour,…
