18
May
“Products are made in the factory, but brands are created in the mind.” said Walter Landor, Founder of Landor Group. From small brands to large, brand building is the core of any company. Brand building is only second to product and quality and is one of the most important pillars of businesses. That is exactly where the marketing team comes in most handy. That is when the PR and Marketing team becomes more important than anything else in brand building. Every now and then, there comes a company or individual in every industry, who brings about a shift in the…
