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New Delhi (India) July 23 : As we approach the Union Budget 2024, the advertising business and the broader digital ecosystem expect focused support for SMEs. In the last three years, the industry has seen tremendous digitization and a shift in consumer tastes due to the use of AI and other automation technologies. In light of these occurrences, it is necessary to boost flexibility and support for digital marketing strategies that will allow these businesses to compete more successfully. One of the most important issues we wish to see handled is the revision of income tax slabs. For the past…
