08
Mar
-Yashwant Deshmukh launches India’s first ISEC reporting panel -Adoption of digital in UP, Bihar opens up digital as reach builder -Hindi content leads the way in digital reach planning NEWSXT NETWORK, March 8: In a dynamic exchange of ideas, industry experts delved into the intricate tapestry of India’s digital media consumption trends, shedding light on the evolving landscape and socio-economic shifts at the IAMAI’s India Digital Summit 2024. The Indian Socio-Economic Classification (ISEC), the latest innovation and groundbreaking initiative, is designed to provide a more nuanced depiction of India’s socio-economic landscape. Central to this initiative is the (COTN) survey, a…
