30
May
New Delhi (India), May 30: Magazine publishers are struggling with the necessity to modify their business models in an era where digital media predominates in order to remain viable. The sustainability of magazine publishers depends on their capacity to investigate new revenue streams as traditional media spending declines and digital platforms assume a dominant role in the media landscape. Magazine publishers can access revenue sources like syndication, IP licencing, branded content, and more by using their unique content. And surprisingly, Indian publishers have adopted these cutting-edge economic models, while Western publishers are only now starting to experiment with them, demonstrating an…
