24
Sep
New Delhi [India], September 24: As AI platforms like ChatGPT, Google AI Mode, and Perplexity take on a larger role in how people research products, brands have largely focused on a single question: are we showing up in AI answers. New research from Techmagnate suggests that question is incomplete, and answering it alone may be giving brands a false sense of visibility. Search behaviour in categories like Personal Loans has moved toward AI-summarised answers, where users see a synthesised response before ever visiting a lender’s website. Unlike traditional search rankings, the sources AI platforms choose to cite are not fixed.…
