04
Jan
New Delhi (India), January 04: Leaders in the B2B marketing space have been jolted to a new reality. They have begun to realise how instant access to information changes the modern B2B buying cycle. Instead of being passive recipients of one-way communication, B2B customers are now in the driver’s seat, empowered and armed to the teeth with information. Today, we are in conversation with Mr. Neeraj Khanna—founder and CEO of Oxper Martech, who believes that instead of making them unwilling recipients of untargeted, untailored “broadcast” marketing, it’s time B2B marketers take a hyper-personalised approach to win over key accounts. Here’s what he…
