22
Mar
The adhesive brand brings in a quirky celebration by engaging with its audience. Mumbai, Maharashtra [India]: Fevikwik launched a quirky campaign called 'Fevikwik Stars' on the 18th of March as a way of recognizing the people who have a tendency to break things accidentally. Through this campaign, the beloved instant adhesive brand curated a celebration for these people. While being clumsy is looked down upon, the eccentric yet humorous films of the campaign showcase a fresh take on the act of breaking things. The films display an act of breaking an item followed by a moment of pride and encouragement…
