26
Jan
New Delhi [India], January 26: Tea is still a booming business in India because it never needed permission to exist. That’s the part most entrepreneurs miss. Tea doesn’t care about branding decks, pitch days, or lifestyle adjectives. It’s there at 6 a.m. in chipped cups, at railway platforms smelling like burnt milk, in offices where nothing else works but deadlines and caffeine. It’s infrastructure. People confuse that with opportunity and then wonder why they get chewed up. India didn’t “discover” tea as a market. It inherited it, absorbed it, ritualised it. Tea isn’t consumed here; it’s leaned on. Emotionally. Economically.…
