25
Dec
Mumbai (Maharashtra) [India], December 25: Once upon a time, lifestyle consumption in India followed a predictable map. Premium meant metropolitan. Aspirational meant imported. And “local” was code for compromise. That map is now outdated. In cities like Vijayawada, lifestyle consumption is no longer an imitation of metro behaviour—it’s an interpretation. Grocery aisles sit next to premium skincare. Branded athleisure coexists with neighbourhood tailoring. Café culture hums alongside traditional eateries. The shift isn’t loud, but it’s deliberate. This isn’t about splurging. It’s about confidence. Tier-2 cities are no longer waiting for validation from bigger pin codes. They are building their own…
