18
Mar
New Delhi [India], March 18: On the occasion of Global Recycling Day, SOMANY Ceramics is looking back on a sustainability-led initiative that brought together manufacturing realities and design thinking in a meaningful way. The company’s waste tile campaign, undertaken over the last year, has grown into a thoughtful collaboration with academic institutions, demonstrating how tile waste can be reimagined through creative intervention. The initiative began with a practical challenge. Broken and unused tiles generated across manufacturing units and retail touchpoints were accumulating over time. Instead of treating this as residual waste, SOMANY chose to redirect the material into an experimental design exercise…
