28
Jan
New Delhi [India], January 28: Brands have to work hard to catch the attention of their consumers. But this task gets even more challenging if you are a men’s grooming brand. In India, the men’s grooming category is dominated by international brands that sign up popular male celebrities as their ambassadors, making it difficult for relatively new Indian brands like Wild Stone to enter and break the clutter. Wild Stone, a homegrown Indian brand, is making a splash in this sea of sameness through its out of box thinking. India loves its national heroes, and their statues can be found all around…
