13
Nov
New Delhi [India], November 13: In the era of the new normal, clients are continuously ‘on the go’; thus, digital marketing channels, such as AI, data analytics, and mobile optimisation, are becoming the new way in which brands engage with the clients. Within this emerging landscape where clients are being offered tailor-made experiences and smart campaigns, clients can now be foreseen by marketers using an innovative approach. At this very same time, though, machine learning, voice search and programmatic ads help us design targeted cross-device experiences that are smooth and effortless. Challenges, like the protection of data and ethical use…