18
Jun
New Delhi [India], June 18: As India’s fashion retail industry evolves with digital commerce, changing consumer preferences and growing competition, several family-owned businesses continue to demonstrate the value of legacy, trust and long-term customer relationships. Among them is Pratapsons Jaipur, a retail brand that has remained active in Rajasthan’s ethnic wear market for more than seven decades. The business traces its origins to 1954, when late Shri Pratap Rai Taneja established Pratap Cloth Store in Jaipur. What began as a traditional clothing store later expanded under the leadership of late Shri Om Prakash Taneja and has since been carried forward by Prem…
