23
Jun
New Delhi [India], June 23: As India’s digital economy scales, a group of Indian companies commissioned a first-of-its-kind consumer survey with Kantar to understand how people experience today’s digital ecosystem, and whether platform practices shape consumer choice and competition. Based on responses from 500 urban, digitally active users across India, the survey suggests that a small number of platforms increasingly shape how consumers search, communicate, navigate, store information, and access digital services. It also points to consumer concerns around switching between services, visibility of alternatives, pricing, and the growing influence of integrated digital ecosystems. Beyond competition and consumer outcomes, these patterns also raise broader questions…
