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Jul
Direct Response Influencer Marketing (DRIM) enables a data-driven approach for working with micro-influencers on the Cost-Per-Acquisition model in India. Bengaluru (Karnataka) [India], July 5: DRIM, undiscovered in India’s performance marketing channel, helps multiple brands to increase their consumer footfall and bring a specific and measurable change. The tool uses a data-driven approach to work with lakhs of social media micro-influencers on the Cost-Per-Action (Acquisition) model. Domino’s India, India’s largest Pizza chain, witnesses a notable rise in new consumers and reports 1.2 Lakh new orders within 9 months with the help of this tool. With several SaaS influencer marketing players in the…
