22
Sep
September 22: Brands and retail in Electronics have changed a lot in the last 40 years. Initially, there were three major Indian brands BPL, Videocon and Onida. From 1985 to 1995; the market was also growing. Whenever there is any Monopolistic or Oligopoly situation, it allows more players to enter. There was an oligopoly situation with only BPL and Videocon, leading brand Onida was at 3rd place. In the mid-’90s, came Sony, Samsung and LG. The Global MNC brands operated and behaved like local brands and captured the market. Eventually, BPL and Videocon could not compete and lost market shares.…