08
May
Jaipur (Rajasthan) [India], May 7: In recent years, the way businesses communicate with their audience has undergone a significant shift. What was once driven largely by traditional advertising and campaign-based marketing is now increasingly shaped by consistent, content-led engagement. According to Mukul Purohit, founder of Kontent Media, this shift is not just a trend but a structural change in how modern brands operate. “We are moving towards a phase where companies are not just businesses—they are also becoming content ecosystems,” he explains. The Rise of Content as a Core Business Function Across industries such as fintech, crypto, and real estate,…
