26
Jul
Mumbai, July 26: The cosmetics industry in India is gradually mounting up. Despite not needing to glam at home, Consumers used some quality time to learn a new makeup trick or the least, to do their eye makeup for zoom calls. While demand for this segment is rising with Covid restrictions still in place, they now prefer to shop near accessible areas. Pandemic has indeed shaped up the strategy of many brands to meet the most important criteria: Availability and accessibility. While most niche brands in retail in physical stores, Drug stores have done it all. These brands have got your…
