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New Delhi [India], October 28: India’s beauty and wellness shoppers discover products on social media but buy on trust. Built on the voices of 7,783 verified Indian consumers across metros and Tier 2 and Tier 3 cities, and deepened by one-on-one interviews, Hercules’ new outlook shows what drives their choices: authenticity over speed, performance over prestige, and sleep as the new health goal. Click to Download the Full Report Free. 01 · TRUST Indians discover beauty on social media, but buy on trust Young shoppers find skincare on social media but rarely buy because of it. 40% of Gen Z…