07
Sep
Mumbai (Maharashtra) [India], September 7: Yaap Digital Limited (NSE: YAAP | INE0U0J01015), a new-age digital marketing, content and technology services company, has been appointed as the Digital & Media Partner for Parle Candy Culture, strengthening its portfolio of leading consumer brands and reinforcing its expertise in building culturally relevant, digital-first brand narratives. Following a competitive multi-agency pitch, YAAP has secured the integrated creative and media mandate for Parle Candy Culture, Parle Products’ digital-first confectionery platform that brings together some of India’s most iconic candy brands, including Kismi, Mango Bite, Orange Bite, Mazelo, Poppins, Rol-a-Cola, Londonderry, 2 in 1 Éclair, Kapi Candy, Mazelo Fruit gang, Duet,…