19
Dec
Mumbai (Maharashtra) [India], December 19: For a while, everyone pretended the hybrid release model was a temporary compromise. A necessary indulgence. A pandemic-era loophole studios would quietly seal once theatres reopened, popcorn machines hummed again, and red carpets stopped doubling as Zoom backdrops. That fantasy has expired. Theatres and streaming platforms are no longer rivals locked in a custody battle over audiences. They are co-dependent participants in a distribution ecosystem that has stopped apologising for itself. Simultaneous and staggered releases aren’t experiments anymore. They’re infrastructure. And the most telling sign? Studios are planning them deliberately — not defensively. This shift…
