24
Mar
Ahmedabad (Gujarat) [India], March 24: In an era dominated by synthetic beauty products and ever-changing skincare trends, Ahmedabad-based Gaurisatva is committed to bringing back the authenticity of Ayurveda. The startup, founded by Psychologist and Mental Health Advocate Ruchika A. Pandya, is redefining skincare with time-honoured Ayurveda-inspired formulations that prioritise purity and holistic well-being. Having worked closely with women struggling with body image and self-esteem issues, Ruchika realised that unrealistic beauty standards were not only affecting mental health but also leading many to use harsh, chemical-laden products. Determined to change this narrative, she embarked on a journey to create Gaurisatva, a…
