22
May
Bengaluru (Karnataka) [India], May 22: Zivame, India’s leading intimatewear brand, launches its latest campaign, ‘Makes Room For Change’, built on a powerful everyday truth: a woman’s body is never static. It changes across months, weeks, days, and sometimes even from morning to evening. Yet intimatewear has traditionally been designed around the idea of a fixed body and a fixed fit. With this campaign, Zivame brings attention to the many ways women’s bodies change due to menstrual cycles, hormonal shifts, bloating, workouts, stress, sleep, climate, sweating, weight fluctuations, and everyday movement. These changes often create silent discomfort a bra that feels…
