20
Jan
The global movement catches on in India with celebrity and corporate supporters January 20: Veganuary-the global pledge to try vegan for 31 days- has hit a new record, with more than 6Lakh people participating globally this year. The movement has taken a firm hold in India, too, with its catchy desi content, celeb supporters, corporate partnerships and more. Every January, lakhs of people try a vegan lifestyle to improve their health, reduce animal suffering and reduce the climate impact of industrial animal farming. The movement launched officially in India in December 2021 (see the India launch video here- https://youtu.be/4fHEmANyDNE )…
