oushnik chandra

Kolkata (West Bengal) [India], August 18: P. C. Chandra Jewellers, one of India’s longstanding jewellery brands with a legacy spanning over 85 years, has crossed the one-million-subscriber milestone on YouTube, emerging as one of India’s most-subscribed jewellery brands on the platform. Founded in 1939, the milestone reflects the brand’s sustained digital transformation and its focus on building a meaningful, long-term relationship with consumers beyond its physical retail presence. For decades, the success of a jewellery brand was largely measured by showroom footfall and customer loyalty. With consumer behaviour increasingly shifting online, digital reach, content, and community have become equally important…