27
Apr
New Delhi [India], April 27: Ask any founder who has built a direct-to-consumer (D2C) brand in India, and they will tell you the same thing: the hardest part was never the product. It was getting it to the customer. Behind every unboxing video, every five-star review, every loyal repeat customer, there is a logistics chain that either holds up or breaks down. And as India’s D2C ecosystem has grown across categories, from artisanal foods to fashion accessories to wellness products, the story of who ships your orders has become as personal as it is operational. A home-kitchen business trying to…