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New Delhi [India], July 27: Whether it’s Netflix and Amazon Prime or Spotify, YouTube Premium, Google One, Microsoft 365, ChatGPT Plus, or memberships such as Zomato Gold, subscriptions have become a part of everyday life. Those small monthly bills are now getting to be big bills, and many consumers are asking themselves, why are bills going up? The solution is a combination of increasing costs for businesses, evolving consumer preferences, and the economics of the subscription business model. The Subscription Economy Is on the Rise. India’s digital subscription market has grown at a fast pace in the last couple of…
