09
Mar
New Delhi (India), March 9: Avalipt, a custom fashion startup led by women entrepreneur Shomby Goswami came with this unapologetic idea this International Women’s Day to normalise the stigma about period blood amongst men and society at large with the campaign – IT’S JUST BLOOD in association with@storysellercomics (Author, CAT India Topper, IIT B, IIM C). Men wore avalipt’s blood theme designed handpainted shirts on the streets of Bangalore holding placards stating- it’s just blood, everyone bleeds, disrupt the disgust and its bloody time that we break the stigma. Period. The highlight of the campaign was men coming up together…
