20
Oct
Mumbai (Maharashtra) [India], October 20: For years, Diwali was the sort of date Bollywood treated like prime real estate. Get a major film into theatres, attach a recognisable star, add a festive marketing campaign, and hope audiences arrive with family, friends, and a generous appetite for popcorn. The only problem? Everyone else had the same brilliant idea. In 2026, Hindi cinema is taking a more measured approach. Rather than crowding the main Diwali window with several expensive releases, producers are spreading films across November and December. The strategy is shifting from winning one weekend to protecting a film’s entire theatrical…
