17
Mar
The collaboration brings the legacy of Pablo Picasso into the region’s luxury, lifestyle, and creative industries through a structured art licensing platform. Dubai [UAE], March 17: Maison Élan, a joint venture between AVS and UAE-based entrepreneurs Purva Kumar Pethani and Hem Sevak, has announced an exclusive collaboration with the Picasso Trust, granting Maison Élan the sole rights within the United Arab Emirates to license selected works of Pablo Picasso. The collaboration includes a curated portfolio of over 200 Picasso artworks and authorises Maison Élan to develop licensing partnerships across carefully defined premium sectors including real estate, banking, fine jewellery, haute horology, automobiles, fashion, hospitality, lifestyle products, experiential spaces, and limited-edition collectibles. All licensed applications will operate under strict curatorial, brand, and…
