21
Jan
Mumbai (Maharashtra) [India], January 21: Luxury has always flirted with permanence, even when pretending to be seasonal. Runway collections vanish in months, trends expire faster than invitations, and yet the promise of luxury has always been about something lasting — legacy, lineage, and the quiet assurance that you’ve arrived. Elie Saab’s entry into India through branded residences feels less like a business expansion and more like a confession: fashion no longer wants to hang in your wardrobe; it wants to live with you. This is not a sudden pivot. It’s a carefully timed escalation. As global lifestyle brands increasingly move…
