26
May
India’s wellness boom has a quiet problem at its centre — and it is not a lack of products. New Delhi [India], May 26: India’s supplement market is growing at a pace few industries can match. Walk through any pharmacy in Lajpat Nagar, browse through Amazon India’s health section, or scroll through any D2C wellness brand’s Instagram, and you will find the same thing everywhere: products competing through longer ingredient lists, louder health claims, and labels designed to look scientifically impressive. But behind this boom is a growing disconnect. What looks effective on packaging and what actually works biologically are…
