20
Feb
New Delhi [India], February 20: With growing consumer preference for concentrated, alcohol-free fragrance oils, traditional Indian attar makers are witnessing renewed demand across urban and festive markets. Delhi-based ZAM ZAM PERFUMERS, a heritage fragrance house established in 1991 in Hazrat Nizamuddin, has announced the launch of its new premium unisex fragrance oil, Hayaam, ahead of the upcoming festive and wedding season. Industry observers note that non-alcoholic attars are gaining popularity among consumers seeking longer-lasting, skin-friendly alternatives to conventional spray perfumes. The segment is also witnessing increased traction during Ramadan and Eid, when demand for alcohol-free formulations traditionally rises. Growing Market…
