28
Oct
Featuring tabla maestro Bickram Ghosh, the initiative marks Gappu’s effort to popularise the cajon, nurture emerging percussionists, and build a stronger connection between the brand and India’s music community. Kolkata (West Bengal) [India], October 28: In an increasingly competitive music industry, brands are looking beyond conventional product promotion to build meaningful relationships with their audiences. Gappu, through its first-ever Gappu Cajon Hunt in Kolkata on September 19, demonstrated how cultural engagement, talent development, and music education can become powerful drivers of brand awareness. The event brought together aspiring percussionists, established musicians, and music enthusiasts for an evening dedicated to the…
